A Discussion on Digital Media & Communication Trends
I have over fifteen years of corporate branding, digital media, marketing, communication and public relations experience. During the course of this experience, I have developed a philosophy built on using recognized communication theories to drive practical application. The cornerstones of this philosophy are to:
Create a Theoretical Base of Knowledge
Both organizational and strategic communication theories provide a strong foundation which guide students in the understanding of how and why communication techniques are used. In all classes students will be exposed to the basic principles of key theorists to generate the beginnings of this foundation. For advanced learners supplemental theoretical material will be provided to enhance their growth and development. Some key theorists that have influenced my work in public relations, digital media and strategic communication include: Habermas’s Public Sphere, Luhmann’s System Theory and Cycles of Communication, Putnam’s Social Capital, Shedroff’s Design Continuum, and Wiek’s Retrospective Sensemaking.
Provide Practical & Ethical Business Application Opportunities
In 2012, nothing is more important than providing students with the ability to apply their learning in a traditional business setting. Using my corporate experience, simulations with constraints will consistently be used to provide students with real world application. Additionally, outside marketing and communication connections will be leveraged to provide students with rich corporate marketing and communication opportunities. Furthermore, digital media use will be incorporated into my curriculum to enrich students digital literacy knowledge.
Inspire Creativity & Innovation
Creativity is like a muscle. It has to be continually used to be effective. Through rigorous exercises and assignments students will be asked to generate new and innovative ideas by pushing boundaries and making connections. Sharing and collaboration is encouraged during some exercises to help students develop team work skills.
Promote a Passion for Life Long Learning
Learning is not about a grade. I believe through the interpretation and retrospective analysis of key concepts that the passion for lifelong learning can be ignited.