Biz Beware of the Google Plus Bandwagon
As a marketer Google+ was an interesting unknown quantity. As soon as I could, I signed up to check out the “social network destined to topple Facebook.” After looking around … Continue reading
Is Social Media Creating A New Category of Communication? YES!
There are many forms of relational communication: interpersonal, romantic, friendship…. However, as social media tools evolve they are creating a new form of relational communication because they increase our ability … Continue reading
The Endangered Web – The Rise & Possible Demise of the Common Voice
Some of you may have heard of @baskers. She is a public civil servant in Scotland who was brutally attacked in the media because she happened to personally use Twitter. … Continue reading
The Nestle Debacle – Why Harrasing Your Facebook Fans Is Not A Good Social Media Strategy
In March of 2010 Nestle made some egregious errors regarding their social media strategy. These errors resulted in alienation of consumers, boycotts of their products and an escalated public relations … Continue reading
It's a Social Media World 