It's a Social Media World

A Discussion on Digital Media & Communication Trends

Poll: Are You Tired of Connecting?

As a marketer and communicator, I believe that you should always work to connect with your customer and community. At times, however, I wonder how this makes consumers feel. Is … Continue reading

June 9, 2011 · Leave a comment

Call to Lazy Marketers – Defend Your Craft

It is time to stop the woe is me attitude regarding your leaderships lack of support. Stand up. Fight. Sure most marketing departments are under appreciated, underfunded, under staffed, but … Continue reading

June 6, 2011 · Leave a comment

Playing Catch Up – Event Marketers Must Learn Value of Engagement

The Coca-Cola 600! Experiential marketing. Lack of connection. I was fascinated as the cars whirled passed me. Every where you look a brand was represented. However, there were zero points … Continue reading

May 30, 2011 · 7 Comments

Social Media Recruiting to the Rescue

Sometimes you need creativity to circumvent red tape…. I know I am not the only one that has been in a situation where the red tape of bureaucracy caused problems. … Continue reading

May 27, 2011 · Leave a comment

Can Creativity or Innovation be Dangerous? – The Viral Video Phenomenon

Comedians make fun of it. Media and other television shows report on it. The idea of viral web videos has taken creativity and innovation to a completely different level. People … Continue reading

May 25, 2011 · 7 Comments

Win Win Promotional Strategies – A Warning to Small Businesses (Personal Experience)

I decided to post this today because of a horrible experience I had using Groupon. It was obvious that the local vendor did not know what they were getting into. … Continue reading

May 23, 2011 · 12 Comments

Social Media Mishaps – Part of the Territory or Avoidable Offense?

It is a SOCIAL … media world isn’t it. As the novelty of social media increases, more and more novice organizations are signing up to kick themselves. In yesterday’s news … Continue reading

May 20, 2011 · 15 Comments