It's a Social Media World

A Discussion on Digital Media & Communication Trends

Social Media Recruiting to the Rescue

Sometimes you need creativity to circumvent red tape…. I know I am not the only one that has been in a situation where the red tape of bureaucracy caused problems. … Continue reading

May 27, 2011 · Leave a comment

Can Creativity or Innovation be Dangerous? – The Viral Video Phenomenon

Comedians make fun of it. Media and other television shows report on it. The idea of viral web videos has taken creativity and innovation to a completely different level. People … Continue reading

May 25, 2011 · 7 Comments

Win Win Promotional Strategies – A Warning to Small Businesses (Personal Experience)

I decided to post this today because of a horrible experience I had using Groupon. It was obvious that the local vendor did not know what they were getting into. … Continue reading

May 23, 2011 · 12 Comments

Social Media Mishaps – Part of the Territory or Avoidable Offense?

It is a SOCIAL … media world isn’t it. As the novelty of social media increases, more and more novice organizations are signing up to kick themselves. In yesterday’s news … Continue reading

May 20, 2011 · 15 Comments

Marketing Win Versus Marketing Fail – Integrated Strategy is Key

Creating integrated marketing and communication strategies is necessarily intuitive. Sometimes it can be like mixing water and oil. However, the key to marketing successfully is fully integrating your message into … Continue reading

May 19, 2011 · Leave a comment

Opposition: A Proofline for Audience Understanding – or – The Sneaky Way to Get Your Team Involved in Social Media

In all types of communication it is vital to develop your message in a way that allows for maximum impact. One critical element of composition is the development of a … Continue reading

March 7, 2011 · Leave a comment

There Is No I In Team; But There Is An M…

Teamwork…. The word is overused. It often conjures up images of groups huddled together in board rooms with one or two people doing the majority of the work while everyone … Continue reading

July 19, 2010 · Leave a comment

Is Marketing Really A Bad Word After All? – The Tug-of-War over Social Media

There is currently a large debate about where the social media function should reside: Marketing or PR? Currently, based on recent data from Strategic and Public Relations Center at the … Continue reading

July 12, 2010 · Leave a comment

Twitter Best Practices – There Are No Shortcuts

The marketing world is full of buzz over how to use social media. It is as mysterious as it is successful and marketers are trying very hard to learn how … Continue reading

July 12, 2010 · 3 Comments

The Nestle Debacle – Why Harrasing Your Facebook Fans Is Not A Good Social Media Strategy

In March of 2010 Nestle made some egregious errors regarding their social media strategy. These errors resulted in alienation of consumers, boycotts of their products and an escalated public relations … Continue reading

July 6, 2010 · 2 Comments