It's a Social Media World

A Discussion on Digital Media & Communication Trends

Strategic versus Prescriptive Communication – YES Digital Needs Both

Understanding why you should do something is critical to the process of learning how to do something.  In order to responsibly and critically use communication tools an individual must first … Continue reading

December 1, 2011 · Leave a comment

Digital Experiences: The Importance of Simplicity & Context

Trying to create messages in a digital space is not easy. In fact I have failed just as many times as I have succeeded. The great thing about usability testing … Continue reading

October 3, 2011 · Leave a comment

Biz Beware of the Google Plus Bandwagon

As a marketer Google+ was an interesting unknown quantity. As soon as I could, I signed up to check out the “social network destined to topple Facebook.” After looking around … Continue reading

July 26, 2011 · 2 Comments

Now That’s Just Rude – Disappearing Manners in a Digital World

I have a pet peeve. It is the irresponsible use of communication vehicles. I am tired of hearing about the deaths of family or close friends via Facebook. I am … Continue reading

July 20, 2011 · 2 Comments

Is Social Media Creating A New Category of Communication? YES!

There are many forms of relational communication: interpersonal, romantic, friendship…. However, as social media tools evolve they are creating a new form of relational communication because they increase our ability … Continue reading

June 27, 2011 · 4 Comments

Climbing the Literal Mountain – Why Even in Business it is About the Journey

William D. Brown said, “Failure is an event, never a person.” Soichiro Honda said, “Success is 99% failure.” What poignant statements. I contemplated these two quotes as my husband and … Continue reading

June 21, 2011 · 3 Comments

The Endangered Web – The Rise & Possible Demise of the Common Voice

Some of you may have heard of @baskers. She is a public civil servant in Scotland who was brutally attacked in the media because she happened to personally use Twitter. … Continue reading

June 16, 2011 · 4 Comments