It's a Social Media World

A Discussion on Digital Media & Communication Trends

In Crisis Comm the Answer is Always Classy – Just Look at Apple

On the crisis communication front, this was not a great week for Apple. They launched their iphone 4S. Although it received amazing reviews, there were definitely disappointed consumers and tech … Continue reading

October 7, 2011 · 4 Comments

Is Social Media Creating A New Category of Communication? YES!

There are many forms of relational communication: interpersonal, romantic, friendship…. However, as social media tools evolve they are creating a new form of relational communication because they increase our ability … Continue reading

June 27, 2011 · 4 Comments

Opposition: A Proofline for Audience Understanding – or – The Sneaky Way to Get Your Team Involved in Social Media

In all types of communication it is vital to develop your message in a way that allows for maximum impact. One critical element of composition is the development of a … Continue reading

March 7, 2011 · Leave a comment

The Nestle Debacle – Why Harrasing Your Facebook Fans Is Not A Good Social Media Strategy

In March of 2010 Nestle made some egregious errors regarding their social media strategy. These errors resulted in alienation of consumers, boycotts of their products and an escalated public relations … Continue reading

July 6, 2010 · 2 Comments