It's a Social Media World

A Discussion on Digital Media & Communication Trends

Is Social Media Creating A New Category of Communication? YES!

There are many forms of relational communication: interpersonal, romantic, friendship…. However, as social media tools evolve they are creating a new form of relational communication because they increase our ability … Continue reading

June 27, 2011 · 4 Comments

Climbing the Literal Mountain – Why Even in Business it is About the Journey

William D. Brown said, “Failure is an event, never a person.” Soichiro Honda said, “Success is 99% failure.” What poignant statements. I contemplated these two quotes as my husband and … Continue reading

June 21, 2011 · 3 Comments

Fun is Key to Preventing Creative Fatigue

In a creative field it is difficult to always be on the spot. However, this is an often felt, little discussed, reality of marketing departments and agencies. When given the … Continue reading

June 8, 2011 · 11 Comments

Opposition: A Proofline for Audience Understanding – or – The Sneaky Way to Get Your Team Involved in Social Media

In all types of communication it is vital to develop your message in a way that allows for maximum impact. One critical element of composition is the development of a … Continue reading

March 7, 2011 · Leave a comment

Bored to Tears; Repurposing Content Gone Too Far

Lately, I have seen a trend in online content. It is constantly being reused. Websites I use to enjoy are starting to bore me to tears. Even Mashable.com has reporters … Continue reading

February 22, 2011 · Leave a comment