It's a Social Media World

A Discussion on Digital Media & Communication Trends

In Crisis Follow Condoleezza Rice’s Advice; Be Firm

October 25, 2011 Condoleezza Rice, former Secretary of State, spoke at Bluementhal Performing Arts Center in Charlotte, NC as part of Queens University’s Leadership Series. She describes, quite eloquently, a … Continue reading

October 31, 2011 · Leave a comment

Charlotte’s Potential Identity Crisis – Does Wells Fargo Even Care?

Never has the changing Charlotte landscape been more noticeable. The 2nd largest banking city in the country has been refaced with red and gold. Last week all of the Wachovia … Continue reading

October 25, 2011 · 4 Comments

Excellence Theory & The Evolution of Crisis Communication

There are many different types of crisis communication theories: image restoration, diffusion, decision, apologia, and excellence theory. All of the theories discuss ways that organizations can and should handle crisis … Continue reading

September 15, 2011 · 3 Comments

Biz Beware of the Google Plus Bandwagon

As a marketer Google+ was an interesting unknown quantity. As soon as I could, I signed up to check out the “social network destined to topple Facebook.” After looking around … Continue reading

July 26, 2011 · 2 Comments

Prediction Alert: The Convergence of Online & Mobile Media

Mobile Media is not new, but it is growing. Mobile applications are primarily used by consumers for games, news and entertainment, but the percentage of people that are beginning to … Continue reading

July 21, 2011 · 6 Comments

The Decay of the US Brand – Why It is Time for Education to Revolt

The United States has a clear and defined brand. Documented historically in the Declaration of Independence, the Bill of Rights and the Constitution the US is about freedom, liberty, justice … Continue reading

June 30, 2011 · 1 Comment

Is Social Media Creating A New Category of Communication? YES!

There are many forms of relational communication: interpersonal, romantic, friendship…. However, as social media tools evolve they are creating a new form of relational communication because they increase our ability … Continue reading

June 27, 2011 · 4 Comments