Digital Experiences: The Importance of Simplicity & Context
Trying to create messages in a digital space is not easy. In fact I have failed just as many times as I have succeeded. The great thing about usability testing … Continue reading
Prediction Alert: The Convergence of Online & Mobile Media
Mobile Media is not new, but it is growing. Mobile applications are primarily used by consumers for games, news and entertainment, but the percentage of people that are beginning to … Continue reading
Now That’s Just Rude – Disappearing Manners in a Digital World
I have a pet peeve. It is the irresponsible use of communication vehicles. I am tired of hearing about the deaths of family or close friends via Facebook. I am … Continue reading
Marketing Win Versus Marketing Fail – Integrated Strategy is Key
Creating integrated marketing and communication strategies is necessarily intuitive. Sometimes it can be like mixing water and oil. However, the key to marketing successfully is fully integrating your message into … Continue reading
Communication – The Path To Innovation (A Reflection)
Carmine Gallo defines innovation as seeing things in new ways. This definition is a simple way to describe a complex process that is both prescriptive and intuitive in nature. But … Continue reading
The Nestle Debacle – Why Harrasing Your Facebook Fans Is Not A Good Social Media Strategy
In March of 2010 Nestle made some egregious errors regarding their social media strategy. These errors resulted in alienation of consumers, boycotts of their products and an escalated public relations … Continue reading
It's a Social Media World 