It's a Social Media World

A Discussion on Digital Media & Communication Trends

Charlotte’s Potential Identity Crisis – Does Wells Fargo Even Care?

Never has the changing Charlotte landscape been more noticeable. The 2nd largest banking city in the country has been refaced with red and gold. Last week all of the Wachovia … Continue reading

October 25, 2011 · 4 Comments

What Apple Should Learn from Wendy’s Regarding Identity Crisis

There is a lot that Apple can learn from Wendy’s. (Though, you could argue that Apple is off to a great start. Read In Crisis the Answer is Always Classy … Continue reading

October 17, 2011 · 3 Comments

The Decay of the US Brand – Why It is Time for Education to Revolt

The United States has a clear and defined brand. Documented historically in the Declaration of Independence, the Bill of Rights and the Constitution the US is about freedom, liberty, justice … Continue reading

June 30, 2011 · 1 Comment

Playing Catch Up – Event Marketers Must Learn Value of Engagement

The Coca-Cola 600! Experiential marketing. Lack of connection. I was fascinated as the cars whirled passed me. Every where you look a brand was represented. However, there were zero points … Continue reading

May 30, 2011 · 7 Comments

Is Marketing Really A Bad Word After All? – The Tug-of-War over Social Media

There is currently a large debate about where the social media function should reside: Marketing or PR? Currently, based on recent data from Strategic and Public Relations Center at the … Continue reading

July 12, 2010 · Leave a comment

Twitter Best Practices – There Are No Shortcuts

The marketing world is full of buzz over how to use social media. It is as mysterious as it is successful and marketers are trying very hard to learn how … Continue reading

July 12, 2010 · 3 Comments

How the 4 P’s Apply in a Digital Media Age

When marketing colleagues get together the topic inevitably turns to digital media and social networking. Normally, these conversations discuss the basics. What sites marketers feel like they should be trying. … Continue reading

November 13, 2009 · Leave a comment