It's a Social Media World

A Discussion on Digital Media & Communication Trends

Communication – The Path To Innovation (A Reflection)

Carmine Gallo defines innovation as seeing things in new ways. This definition is a simple way to describe a complex process that is both prescriptive and intuitive in nature. But … Continue reading

May 19, 2011 · 4 Comments

There Is No I In Team; But There Is An M…

Teamwork…. The word is overused. It often conjures up images of groups huddled together in board rooms with one or two people doing the majority of the work while everyone … Continue reading

July 19, 2010 · Leave a comment

How the 4 P’s Apply in a Digital Media Age

When marketing colleagues get together the topic inevitably turns to digital media and social networking. Normally, these conversations discuss the basics. What sites marketers feel like they should be trying. … Continue reading

November 13, 2009 · Leave a comment

The Recycle Theory – How to Leverage Social Media

These days the question on every marketers mind is how to leverage social media in an effective and measurable fashion. In my opinion we just need to take a look … Continue reading

October 30, 2009 · Leave a comment

Entertainment Marketing – Hip or Hype?

In today’s world of message overload you have to distinguish your company in innovative and creative ways. More marketers than ever before are turning to entertainment vehicles like video games, … Continue reading

August 23, 2009 · Leave a comment

A Marketers Crystal Ball – The Profit and Loss Statement

I had a very wise boss/teacher a few years ago. She taught me the importance of ROI but also in predicting your response rates and understanding what is necessary in … Continue reading

December 19, 2008 · Leave a comment