It's a Social Media World

A Discussion on Digital Media & Communication Trends

Quality Over Quantity Wins in Social Media Measurement

I hear people talk about the elusiveness of social media measurement. These marketing managers or business people say,  “I could spend time and money on social initiatives if only they … Continue reading

December 5, 2014 · Leave a comment

Destroying the Social Media Island

We have all been there. We have all sat in a room discussing the future of social media with an organization realizing that the person you are talking to has … Continue reading

June 26, 2012 · Leave a comment

A Passion for Analytics Ends #DYN on High Note

Here we go! The last #DYN class. Monitoring and Measuring Success. Good Stuff! Share on Facebook Share on Twitter Share on Pinterest Share on Google Share on Linkedin Share by … Continue reading

May 22, 2012 · Leave a comment

Community 2.0 – Now Available on Amazon

Are you a communicator,  business owner or consumer of digital media? If so Community 2.0 – At the intersection of digital media and information design, will help you understand the … Continue reading

April 23, 2012 · 2 Comments

Strategic versus Prescriptive Communication – YES Digital Needs Both

Understanding why you should do something is critical to the process of learning how to do something.  In order to responsibly and critically use communication tools an individual must first … Continue reading

December 1, 2011 · Leave a comment

Biz Beware of the Google Plus Bandwagon

As a marketer Google+ was an interesting unknown quantity. As soon as I could, I signed up to check out the “social network destined to topple Facebook.” After looking around … Continue reading

July 26, 2011 · 2 Comments

Now That’s Just Rude – Disappearing Manners in a Digital World

I have a pet peeve. It is the irresponsible use of communication vehicles. I am tired of hearing about the deaths of family or close friends via Facebook. I am … Continue reading

July 20, 2011 · 2 Comments