It's a Social Media World

A Discussion on Digital Media & Communication Trends

Marketing Win Versus Marketing Fail – Integrated Strategy is Key

Creating integrated marketing and communication strategies is necessarily intuitive. Sometimes it can be like mixing water and oil. However, the key to marketing successfully is fully integrating your message into … Continue reading

May 19, 2011 · Leave a comment

Internal Teams Versus External Resource – How To Increase Your Media Budget

All the companies I have ever worked with have all had similar issues when it comes to generating exposure,  leads and additional revenue. They are spending so much money on … Continue reading

August 16, 2010 · Leave a comment

Which is More Important in a Company Name; Being Unique or Being Relevant?

Not often, but on occasion marketers are called on to name a new product, a new company, or new system. At the company I currently work for, we are working … Continue reading

April 5, 2009 · Leave a comment

Personal Branding – Believe the Hype!

What is a personal brand or personal brand consultant? I had heard the term before and kind of rolled my eyes. “Here we go again! Another sales pitch for a … Continue reading

March 23, 2009 · 6 Comments

Let’s Start A Revolution – The Connection Between Relevant and Transparent Marketing

What do relevancy and transparency have in common other than ending in “ncy?”    The definition of transparent is being completely open and frank. The definition of relevance is a sensible … Continue reading

December 19, 2008 · Leave a comment

The New Tipping Point – Client Interaction

For those of you who have not read, the number one best seller, “The Tipping Point” pick it up! For those of you who have you understand exactly what I … Continue reading

December 11, 2008 · Leave a comment

Reach and Frequency are Still King – Even in a Recession

No one can deny the recession that the US of A is in. Despite research that shows increasing marketing during a recession can increase market share, the sad reality is … Continue reading

December 10, 2008 · 1 Comment