It's a Social Media World

A Discussion on Digital Media & Communication Trends

Destroying the Social Media Island

We have all been there. We have all sat in a room discussing the future of social media with an organization realizing that the person you are talking to has … Continue reading

June 26, 2012 · Leave a comment

Strategic versus Prescriptive Communication – YES Digital Needs Both

Understanding why you should do something is critical to the process of learning how to do something.  In order to responsibly and critically use communication tools an individual must first … Continue reading

December 1, 2011 · Leave a comment

SWOTing Away Organizational Crisis Through Monitoring Mechanisms

W. Timothy Coombs in Ongoing Crisis Communication states that crisis managers must develop a ‘crisis sensing mechanism’ designed to scan and monitor crisis warning signals and cautions against only looking … Continue reading

September 29, 2011 · 3 Comments

Future Focus = Future Failure

In a book I recently read called Peace Is Every Step, by Thich Nhat Hanh, the author requests that you “come to the present moment and find peace and joy.” … Continue reading

June 15, 2011 · 6 Comments

How To Fire Up Your Personal Idea Engine

In Jack Foster’s How to Get Ideas, Foster discuss the thought that ideas do not just happen to ‘idea people.’ Ideas happen to people when they are open to the … Continue reading

June 13, 2011 · 6 Comments

Call to Lazy Marketers – Defend Your Craft

It is time to stop the woe is me attitude regarding your leaderships lack of support. Stand up. Fight. Sure most marketing departments are under appreciated, underfunded, under staffed, but … Continue reading

June 6, 2011 · Leave a comment

Win Win Promotional Strategies – A Warning to Small Businesses (Personal Experience)

I decided to post this today because of a horrible experience I had using Groupon. It was obvious that the local vendor did not know what they were getting into. … Continue reading

May 23, 2011 · 12 Comments

Marketing Win Versus Marketing Fail – Integrated Strategy is Key

Creating integrated marketing and communication strategies is necessarily intuitive. Sometimes it can be like mixing water and oil. However, the key to marketing successfully is fully integrating your message into … Continue reading

May 19, 2011 · Leave a comment

Internal Teams Versus External Resource – How To Increase Your Media Budget

All the companies I have ever worked with have all had similar issues when it comes to generating exposure,  leads and additional revenue. They are spending so much money on … Continue reading

August 16, 2010 · Leave a comment

Which is More Important in a Company Name; Being Unique or Being Relevant?

Not often, but on occasion marketers are called on to name a new product, a new company, or new system. At the company I currently work for, we are working … Continue reading

April 5, 2009 · Leave a comment