A Discussion on Digital Media & Communication Trends
I am a big believer in plan, plan and plan some more. Regardless of the situation you should have back up plans. Some people inherently are able to think quickly on their feet. Others, however, struggle to know what to do next when plan A goes awry.
In my tradeshow management days, I realized quickly that not all employees have the problem solving skills they need to be strong team members. This didn’t mean they weren’t good at their job, they just weren’t trained to respond quickly to problems. To combat this issue, I developed a training program to help flex their critical thinking muscles. (Download your free copy of This is a Test to help you proactively manage trade show calamity)
Training is also critical to crisis communication. In crisis communication, anticipating a crisis is a large part of the crisis team’s responsibility. In order to ensure that the organization is protected, and the stakeholders and community are communicated with effectively, you have to create contingencies and form a game plan using scenarios. Companies typically have a generic crisis communication strategy in place. This is a great start, but I believe that you need specific crisis communication scenario plans that enable you and the crisis team to quickly mount an offense without hashing out how the generic plan doesn’t fit the current circumstances.
Once you have some specific crisis communication scenario plans in place, then you can create training and simulations around the scenario to help the crisis team learn how to respond and think quickly on their feet. There is a reason theater performances always have a dress rehearsal. It is because of Murphy’s Law, “What can go wrong will go wrong.”
Below are some strategies for developing a scenario based training program for your crisis communication team. Creating training simulations will allow everyone to be on the same page, employ similar tactics and allow the team to manage the crisis instead of the crisis managing them.
How to Develop Crisis Communication Training Simulations
Read More in the Crisis Communication Series: