A Discussion on Digital Media & Communication Trends
On the crisis communication front, this was not a great week for Apple. They launched their iphone 4S. Although it received amazing reviews, there were definitely disappointed consumers and tech fans who felt their expectations had been mismanaged. “Where was the iphone 5?”
The day after the iphone launched, Apple’s iconic founder, Steve Job’s, died. Just hours after his death news outlets were asking the question, “Can Apple Survive Without Steve?”
So the quandary becomes, how does a company address the launch of a new product, and the death of an icon that is synonymous with their brand in the same week?
The answer is: with grace. Apple handled Job’s death with a grace and beauty rarely seen in the corporate world today. Despite the iphone 4S launch, there is no mention of the iphone 4S on their website home page. Instead they simply pay homage to their Founder & former CEO.
In the area of crisis communication, I give this strategy and A++. It has endeared me to Apple. It makes me proud to own a product made by a company who cares more about its people than promotion or the bottom line. I may not buy the iphone 4S right away, but I am definitely a bigger Apple fan.