A Discussion on Digital Media & Communication Trends
W. Timothy Coombs in Ongoing Crisis Communication states that crisis managers must develop a ‘crisis sensing mechanism’ designed to scan and monitor crisis warning signals and cautions against only looking externally for these warning signs. (p. 31, 2012)
Coombs point is astute. It is important to involve all areas of the organization in collecting this information so that it can be analyzed for potential crisis, risks or problems. He recommends Jones & Chase’s Issues Management Model: issues identification, issue analysis, issue change strategy option, issue action program, and evaluation. Although well recognized, this model can create a myopic view of one issue. In order to evaluate all potential problems in a true sensing mechanism fashion my suggestion is that crisis managers use the SWOT analysis tool in conjunction with the Issue Management Model. Click here for a quick review of the SWOT Analysis Model. Below are some suggested practical steps to help you develop your own crisis sensing mechanism.
Have you had a crisis recently in your organization that proactive crisis management helped ward off? What type of crisis sensing mechanisms did you use?
Read More in the Crisis Communication Series:
*Image courtesy of reodorant.com