A Discussion on Digital Media & Communication Trends
There are many forms of relational communication: interpersonal, romantic, friendship…. However, as social media tools evolve they are creating a new form of relational communication because they increase our ability to create meaningful interactions with people that share similar experiences. Social media serves as the conduit for this new type of communication – allowing us to connect with people all across the globe.
In my opinion, this form of communication resides before friendship and interpersonal relationships, but is deeper than a mere acquaintance. It ultimately needs face-to-face connection in order to blossom and thrive, but it is a valuable communication method to receive information and start the process of making some lasting connections.
The below free verse poem was written for a class I am taking regarding creativity and innovation. My goal for the project was to immerse myself in this amazing technology in ways that I had not thought about before. The outcome was that I grew networks that were important to me and increased the conversations I was having by providing useful information in a non promotional fashion.
I am not sure that there is a valid way to tie this meaningful interaction to the bottom line of an ROI model. Marketers and PR agencies are struggling with how to measure the impact of social media because not every social media win ties directly to a lead and a sale. However, what I do know for sure is that if companies can use social media tools to have meaningful conversations and share valuable information with their current/potential customers ROI will be the result. So bring on comprehensive and interactive communication programs Marcom teams. The companies that learn to succeed in this new space will be the companies that thrive!
Pew Research Center’s Latest Study on Growth & Proliferation of Social Networking Sites
What is your opinion? Do you think social media is creating a different form of communication? How does sharing meaningful content increase your ROI? Love to learn from you…
Social-ME-dia No More
Social-ME-dia is my drug of choice
Must check twitter
Watch views, clicks climb
Write captivating blog post headline
I cannot disengage
I will miss vital information important to my existence
Important to my self definition
As a communicator,
A technologically savvy worker?
But, the more I connect the more failure I feel
Not retweeted as much as @jamescshoff
Not as funny as @king_one
My mind is not an encyclopedia of cool statistics like @owenshill
And my blog has less views then the slassy world or Louisville
So I disengage
Fear creates disconnect
And in the disconnection occurs realization
The failure of analytics drives the success of meaning
Networks have grown, conversations have increased
Found are meaningful relationships with interesting people across the globe
Success is relative
Social-ME-dia no more