A Discussion on Digital Media & Communication Trends
In a creative field it is difficult to always be on the spot. However, this is an often felt, little discussed, reality of marketing departments and agencies. When given the space and creative freedom campaigns can be amazing. However, if not careful the ‘creative factory’ mentality can mean that your ideas miss the mark. Some people even believe you can harvest creativity.
But in all seriousness, how can you prevent creative fatigue and encourage spontaneity in your team. I think the answer lies in giving them the freedom and ability to have fun.
I recently had the pleasure of attending a meeting of the Brewpub Poet’s Society. It is a little known organization in Charlotte, NC. (read some of BPS poetry here)
They are professionals: marketers, writers, actors, photographers, entrepreneurs. All of them have very fantastic careers. They use the society as a way to laugh and enjoy the world in light verse. They all come prepared having penned a poem or two and they spend an hour or so enjoying the company of other witty and creative people. The energy is so contagious I wanted to bottle it up and take it back to my team.
How do you think you can encourage fun, spontaneity and excitement in an office environment? Is it only something that can be generated away from work? Does your employer give you the freedom to create interesting and engaging ideas? Would love to learn from you…